What is TravelWise?

TravelWise is a national campaign to promote and encourage sustainable and healthy travel choices, rather than relying on the car for all journeys. There’s no doubt that cars are valuable in people’s lives, but they don’t have to be used for every single journey.

TravelWise helps people to consider what other options might be available to them. Instead of automatically taking the car, why not take a moment to think about whether the bus, train or tram is more appropriate or convenient for the journey. For short journeys, such as the trip to the local shop or to school, then walking or cycling can be much quicker. It’s healthier too.

The National TravelWise Association (NTWA) is a partnership of Local Government Authorities, Health Authorities and other organisations who work together to encourage people to think about alternative methods of travel. The NTWA has a well-established membership with national regional and local networks. The West Midlands TravelWise Group is working with businesses and organisations to develop Travel Plans. Wolverhampton City Council are using the TravelWise brand to underpin its work to promote Travel Plans and works closely with other Local Authorities in the Region, nationally and with the West Midlands Passenger Transport Executive, Centro and Public Transport Operators.